A Digital Footprint Strategy
This week in class we were asked to consider the state of our digital presence and develop ideas and plans that we could implement to improve or expand our digital footprint. There are many things to consider when thinking about crafting an online presence and it gets more complicated if you are hoping to be active in social networks that are seemingly different. I have an educational professional persona as an instructional designer/educational technologist and adjunct professor via my workplace. I’m also working toward building a reputation as an accomplished photographer and digital artist as a “side project”. I’ll need to be sure that I keep those areas separate to a degree, but I think the strategies I’ve come up with could be useful in either professional setting.
I’ve heard it said that no plan survives it’s first encounter with the enemy. My enemy in this case is procrastination and simply not implementing the ideas I have for building a solid digital footprint for my future career goals. I think the more ambitious a plan becomes, the more complicated, so I’ve tried to identify ten strategies that I can realistically integrate into action in the next year as I design and tweak my online presence in both of my professional endeavors.
1. Create a strategy and make sure it includes having fun ( Joel, 2009 )
2. Create “sticky” content that can be reused on many platforms (Heath & Heath, 2008)
Stories and examples are more effective and memorable than slogans or dry statistics. I can develop my storytelling skills to produce relevant and useful content in a way that is easy for others to consume and share. Take advantage of social medial sharing apps and plugins on blogs and learn how to use them well. Remix content – a blog post I did a month ago can be repurposed into a Slideshare presentation this month. A series of related blog posts can become the framework for an e-book.
3. Be Active on Social Media at Events (Joel, 2009)
Sharing what I see and hear at educational conferences and events is a great strategy for building the kind of digital footprint I can be comfortable with. I can use social media platforms to market my presentations or broadcast the fact that I’m in a session and finding good information for my tribe of followers.
4. Create a Web Presence with good SEO (Lowenthal and Dunlap, 2012)
Along with building a professional looking website, I plan to make sure that I am taking advantage of basic search engine optimization (SEO) practices that will help people find my work on all platforms I choose to use. Carefully choosing key words and phrases, using good headlines, tagging and using complete profiles on public accounts are all SEO tactics that help my content get found.
5. Think Like an Entrepreneur (Seely Brown, 2008)
As an entrepreneurial learner, I can pull information and resources as I need them from the Internet and make connections with others in my networks. An entrepreneurial creator, in turn, shares out information and collaborates in an effort to help others and become a relevant and reliable information resource. As I do this, I become someone that others will know, like and trust to provide accurate and useful information to them. I need to be always mindful of the question “Is this content I am sending to my networks helpful and relevant to the people who will see it?”
6. Be Consistent (Joel, 2009.) (Lowenthal and Dunlap, 2012)
Create a schedule that includes days of the week I will post, when I am active on platforms and a running list of topics I can create content around. I can set up a Google alert for areas of interest and set aside time to scan my Hootsuite dashboard for interesting posts and links. I need to make this schedule realistic and manageable as it is easy to go down rabbit holes and spend several hours researching resources.
7. Pay Attention to My Profiles (Lowenthal and Dunlap, 2012)
Each major platform has user account profiles that should be as complete as possible. I can increase SEO of myself and my work through words and phrases used in these profiles. I can also tweak my user profile and settings to ensure privacy when I need it and gain focus in terms of how, when and what I want the platform to publish and present.
8. Remember to Be Human (Posner, 2011) (Davis, 2009)
Social media, email and many other Internet applications leave a digital trace and what gets posted most often cannot be taken back or deleted. My goal for using the social Web should be to get to know other people, share resources, have fun, and leave the Internet a nicer, richer place than I found it. I can’t control who sees my Tweets, blog posts or comments, so I truly don’t know who is following me or who might stumble across my disparaging remarks about someone’s beloved city, state or favorite watering hole. I should keep my interactions human, social and as positive as possible and I can do this without compromising my values or beliefs.
9. Share with open license when possible (Creative Commons, n.d.)
I support the Creative Commons (CC) principle of creating open resources that provide access to research, education and culture on the Internet. CC licenses give everyone a simple, standardized way to keep their copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright — which makes their creative, educational, and scientific content instantly more compatible and sharable with the full potential of the internet. I plan to use CC licenses where appropriate whenever I can.
10. Think accessibility (WebAIM, 2015)
If my content is delivered in a way that is inaccessible or hard to download and view, I’m shutting out an important segment of my potential audience. I can start with simple techniques such as including alt tags on images, providing accessible Word or pdf documents (or alternative options) and using presentation tools that are considered web accessible for users with disabilities.
References
Creative Commons: Keep the internet creative, free and open. (n.d.). Retrieved July 5, 2015 from http://creativecommons.org/about
Davis, L. (2009, January 25). The unforeseen consequences of the social web. [Web log post] Retrieved July 2, 2015 from http://readwrite.com/2009/01/25/social_web_unforeseen_consequences
Heath, C. & Heath, D. (2008) Made to stick: Why some ideas survive and others die. New York, New York: Random House Inc.
Joel, M. ( 2009, March 5). How to build your digital footprint in 8 easy steps. [Web log post]. Retrieved July 7, 2015 from http://www.twistimage.com/blog/archives/how-to-build-your-digital-footprint-in-8-easy-steps/
Lowenthal, P. & Dunlap, J. (2012, June 6). Intentional Web Presence: 10 SEO strategies every academic needs to know. Retrieved July 6 from http://www.educause.edu/ero/article/intentional-web-presence-10-seo-strategies-every-academic-needs-know
Posner, M. (2011, February 14). Creating your web presence: A primer for academics. Retrieved July 6, 2015 from http://chronicle.com/blogs/profhacker/creating-your-web-presence-a-primer-for-academics/30458
Seely Brown, J., Adler, R. Minds on fire: Open education, the long tail, and learning 2.0,” Educause Review (2008): pg. 19, Retrieved July 8, 2015 at https://net.educause.edu/ir/library/pdf/ERM0811.pdf
Taub, A. (2012, June 7). 5 key things needed to improve your digital identity. Retrieved July 1, 2015 from http://www.forbes.com/sites/alextaub/2012/06/07/5-key-things-needed-to-improve-your-digital-identity/
WebAIM (2015) Introduction to web accessibility. Retrieved July 6, 2015 from http://webaim.org/intro/
July 11, 2015 @ 3:30 pm
Renee,
This is a great post! I can completely relate to the procrastination part. I find in my life too easily I get distracted with other things and do not follow through as much as I intend, which is so unlike me. But life does get in the way quite often sometimes. But as you mentioned in your first goal, it is about having fun and finding your common ground and ideas will stick with you.
Reusing your work as appropriate is such an amazing idea. I do feel that I want to start blogging about my love of veggie cooking and my mindful living. So funny enough when I give examples to instructors on how to organize their course, I use a example course in mindful living that I put together. Something to incorporate my love of healthy living with my career.
I also think it is a perfect goal to be consistant in your goals and share your work with as many people as you can. I know from others I know when they share their ideas or at minimum get their name talked about. They seem to get into better networking circles which can benefit you professionally in so many ways.
I never considered your last idea, accessibility. Which is very important along with good web design. I personally quickly leave peoples sites, if I am distracted and find it difficult to follow.
Great ideas!
Jennifer
July 12, 2015 @ 2:54 pm
While all 10 of your suggestions for maintaing a healthy digital footprint are great, I particularly appreciate numbers 2, 5, 8, and 10.
“Create ‘sticky’ content that can be reused on many platforms”- I think this is such an unthought of tip. Most of us don’t realize that our interaction with social media is very much storytelling. Thus, we have to consider what story it is that we are trying to craft and consider our intended audience. I like that you offer this visual as it contextualizes the importance of strategic posting.
“Think Like an Entrepreneur”- It seems that being an entrepreneurial learner is synonymous to the PLN concept as we take ownership of the connections we make and build with the resources we expose ourselves to. I am on board with this concept, but can’t help but wonder how we narrow down the resources we use when there are millions upon millions of resources that exist. It is an overwhelming task to find credible sources we can trust to build our learning. Do you have any practical tips to offer?
“Remember to Be Human”- I completely overlooked this in my own digital footprint management pan. This is such a HUGE concept. As humans were crave relationship and interaction with other humans. We need to know that people are relatable and experience the same struggles and success in life. It we completely portray ourselves as an outside being without human characteristics we will loose many of our audience members in the process. Great tip!
“Think accessibility”- It is easy to grow lazy with our digital presence. When you say “think accessibility” I connect this to the importance of doing things well. We don’t want to be mediocre in our digital presence, we want to be the best we can possibly be with the God-given talent we have been provided.
Thanks for the thought-provoking post Renee. By the way your infographic rocks! Great job!